For instance, Netflix, FPT Play, and Spotify have gradually claimed their spots among the most used streaming services by Vietnam's Generation Z. Meanwhile, paid on-demand platforms have been on the rise among the youngest generation of internet users. Over 60 percent of adult viewers in the country reported watching YouTube content for at least an hour per day. YouTube as a go-to streaming platform among Vietnamese peopleĪs many streaming service users in Vietnam still preferred using a free platform instead of paying for an ad-free experience, YouTube has been the top-of-mind platform when it comes to streaming, whether it is music, movie, or short video streaming. Discover radio stations from all over the world and. In general, the music streaming sector in Vietnam has been recording a growing revenue in recent years, and its revenue was forecasted to reach 28 million U.S. Listen to all Vietnamese radio stations via internet radio for free. On average, one spent a little over an hour listening to streamed music daily in the country. As reported in the same year, the share of internet users who used music streaming services reached approximately 73 percent. Movie and music streaming was the second-most popular online activity among Vietnam’s highly connected population in 2020.

The homegrown app Zing ranked second among the list, with 24 percent of the respondents having listened to music using this app. According to a survey among internet users conducted in Vietnam in the first quarter of 2021, YouTube was the leading app for streaming music among Generation Z, as stated by 44 percent of the respondents.

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